Emanu started Geossy, an aquaculture business,  to address many of the core issues facing his country and region such as  poverty (through education, training and job creation )and also to provide a sustainable source of fish, as demand has grown while the nature supply was decimated through poor fishing practices.
Geossy offers a range of products and services, which are all based on providing superior customer service, making a significant impact on his community while maintaining efficient and low operational costs. He is a solid businessman driven by passion, vision and smart decisions.  
 Emanu decided to put into practice what he learned and started his company, Geossy, as a fishery consultancy and training company.  From inception to now he has allowed the market needs, facts, research and information, as well as business opportunities, help evolve his business. And now he has become a leader in fish farming in Eastern Uganda and Western Kenya.
Emanu regularly also incorporates innovation into his business. As Geossy shifted to farming with cages, he made investments in cage fish farming of tilapia to meet the growing market demand in the region.  However, the high expense of metal cages made it cost prohibitive for many locals to maintain or enter into the fishery business. In response, Emanu innovated and designed bamboo and eucalyptus pole cages with a simple replicable, affordable and sustainable technology.
 
Emanu makes decisions to have a positive impact not only on his company, but also on the local community. These new cages have proven to be life changing. By offering affordable fishery cages and education, local communities and individuals are now empowered to start their own fishing businesses. This addresses some of the most urgent social needs in his country. Currently the local fish farming industry employs over 823 fishermen, women and youths, and over 200 fish vendors (who are mostly women), and these numbers are growing. This is particularly timely as the gap between the supply of and the demand for fish widens both in Uganda and globally.
As Geossy grew Emanu realized that the tremendous expense of purchasing fish fingerlings and fish food had a negative impact on profitability, not only for Geossy but for other fish farmers as well.  In response he saw this as an opportunity and took the initiative to start a fish hatchery and fish feed mill to meet their cage farm business needs and also to support other local farmers, who now buy fingerlings and feed from him.  Currently, the hatchery has a production capacity of 2million fingerlings per year and the feed mill offers a production of 130 tons of feed per year.
Emanu also innovated an affordable and effective fish feed machine run by a single diesel motor.  
Emanu is smart and demonstrates immense business leadership skills.  Since 2013 his team has trained over 1,023 fishermen, women and youths across Uganda. These communities are now equipped with skills to make bamboo, metallic and eucalyptus poles cages, breed fingerlings, produce on farm fish feed and carry out fish farming management.
It’s clear Geossy is making a positive impact across the social, environmental and financial sectors and also has the potential to provide a continuous supply of high quality food.  This is good business and a solid business model. 
Emanu is passionate about his business, the fishing industry, and how he can make a huge difference for many.   He consistently is motivated by more than personal gain – he regularly considers how his decisions will support his community, build an industry, equip people with training, and empower women.  I would venture to say he routinely asks himself “How can I help my country and enrich the lives of my fellow citizens?” especially because he sees fish farming and a powerful way to fight poverty in Eastern Uganda fishing communities.
 
As he saw processing factories close, communities run out work, natural fish and food supplies diminish and the expense of starting a fishing business climb, he decided he could make a difference. And he has in a big way.  His passion and commitment led him to invent new affordable products, create new process for acquiring fry and fish food, and develop training and education programs to empower others.
 
When Emanu sees a need and obstacle, he gets creative. A potential problem becomes an opportunity. An excellent example of this is how he took an abandoned swimming pool and converted it into a fish hatchery.  This involved a steep learning curve that he has mastered and now trains others.  Another example is how he innovated and created an affordable echo-friendly fish cage using local materials, and invented a fish food processing methodology that greatly reduced the cost of fish food which is being supplied to local fishermen as a more-affordable solution. These are only a couple examples of his initiative and creativity.
 
When you combine Emanu’s dedication for invigorating the industry with his innate intelligence and leadership skills, you see results. Many are acknowledging these qualities and his initiatives as Emanu seeks outside sources to help him grow as a professional to gain training, insights and raise funds for his business.  Three examples of his acknowledgment by organizations include:
1)      Emanu and Geossy were selected as the Grand finale winner of the Kickstart Youth Entrepreneurship competition.  With the funding he received he was able to add an additional 12 cages to his fish farming business.
2)      Emanu (and Geossy) was also selected to be included in the prestigious Fledge incubator, as one of 13 companies selected from around the world which have the potential for big social impact
3)      Emanu also was selected to participate in training program sponsored by the UN
4)      Emanu was featured in International Trade Center news on youth day 2015 and consequently featured in UNCTAD newsletter and Ye! Community.
 
People and organizations recognize his leadership skills.  And he has big plans to make a big difference.  He knows if fish farming is done well a farmer can yield up to 20 million acre of farm per year.
 
As Emanu and Geossy increase the number of cages, training, and scales up his operation, he envisions an industry in Uganda that will feed the people, open fish processing plants, employ people and empower women to get out of poverty and educate their children.  The positive ripple effect of Emanu’s vision is immense as he helps raise people out of chronic poverty.