In developing a new approach to the interaction between research, extension (technology transfer) and production, based on incentivating innovation and on the development of innovation systems, the following key concepts play an important role:1)Importance of agroindustries and challenge confronted in orienting them towards effective rural development;2)Rural Innovation;3)Rural enterprises and rural SMEs;4)Commodity-Chain Approach;5)Empowering the community to involve small producers in the development of SMEs.