Pete Cranston is an ICT, Knowledge Management, Communication and New Media specialist, with long experience as a facilitator and trainer. His early career was in international and UK education, working with adults and 16 -19 year olds. For the past 19 years he has worked in the 3rd sector, mainly in International Development, for a wide range of international and UK organisations, from the very large to the tiny. A seasoned manager of organisational IS&T and ICT development programmes, he has worked for six years as an independent consultant supporting strategic planning, organisational communication, research, evaluation and knowledge management. A significant part of his work has been with telecentres and local content exchange programmes while his most recent research has been into global social media trends, with special reference to health communications, and the impact of convergent mobile technologies in rural development. Recently, an increasing proportion of his work has been taken up advising and training in web 2.0 technologies and interactive media, at both strategic and practical application levels.