Monday 26 March, 4pm CEST
Duration: 1 hour, with 15 minutes for questions

Webinar held. Recording available here: https://youtu.be/DMg9UI7Ur0M.

As part of our work on farmers’ rights to data and following up on the face-to-face course on Farmers’ Access to Data organized in Centurion in November 2017, GFAR continues its collaboration with the Global Open Data for Agriculture and Nutrition initiative (GODAN) and the Technical Center for Agricultural and Rural Cooperarion (CTA) on a series of webinars on data-driven agriculture, its opportunities and its challenges.

The presenter of this webinar is Dan Berne.

This webinar is a continuation of exploring digital agriculture for smallholder farmers. The first webinar provided an overview of digital agriculture, the trends impacting it, and it advantages and challenges for smallholder farmers. The second identified specific data needed by farmers, as well as potential sources.

“Crossing the Donga” will provide smallholder farmers, and those who support them, specific methods for ensuring farmer-centric solutions. The webinar will examine some of the key challenges that are blocking adoption of digital architecture by smallholder farmers. Attendees will learn a process for mapping their data needs, based on their goals and key tasks. Attendees will learn the foundational market model, and how to create value for success.

About the presenter

Dan Berne is a highly regarded professional business growth strategist with over 30 years’ experience. Dan led the effort to create an Ag Irrigation market strategy for the Northwest Energy Efficiency Alliance (NEEA). He also conducted grower experience studies to help identify barriers to grower adoption of energy saving practices. Dan wrote or co-wrote many of the NEEA Ag Irrigation reports. Dan serves as the Project Manager on AgGateway’s Precision Ag Irrigation Language data standards project. He is an affiliate of the Chasm Institute, and a certified practitioner of Innovation Games.

Dan started the “Lagom Ag Initiative” within his company to help accelerate the adoption of precision farming practices and improve the use of digital agricultural methodologies. Lagom is a Swedish word that means “just enough.” It is also used to mean “simply perfect.” It fits our philosophy of helping farmers use just enough water, just enough fertilizers, just enough energy to be profitable while increasing or maintaining yield.