Ms. Fiani is recognized in Egypt as a pioneer in business and economic databases and initiating "business knowledge" as a viable enterprise, through 30 years experience as a private entrepreneur, developing information based marketing and business processes , through partnerships with int'l B2B marketplaces and credit management organisations. Since 2012, established an NGO, Knowledge Economy Foundation, focusing on agriculture to develop an IT based knowledge sharing network to link small farmers to their markets, and combining development goals with a business approach to achieve sustainability. Named "Bashaier" it gathers public and private partners, from Egypt , India and Europe and obtained funding from Egyptian, European and Canadian agencies.