The explosive growth in the availability of mobile phones around the continent is increasingly leading many businesses to explore how these devices should be used efficiently to expand their revenue base.

And for most of these businesses, having an innovative mobile messaging web platform is a crucial business tool for them.

Enter Farmerline's Mergdata; an award winning web and mobile platform that improves real-time information access, dissemination, data collection and analytics for these businesses.

Mergdata allows industries to have a bulk voice and SMS messaging, mobile surveys and data collection tool to improve their operations.

The benefits of Mergdata and how the service affects an industry's current business operations are...

Agribusiness

• Send automatic and personalized text or voice alerts to larger groups.
• Capture profiles and manage accounts of field staff, farmers, farms and crops.
• Map exact farmer locations using GPS and trace inputs from warehouse to the farm.
• Send prices, crop monitoring, techniques, tips, weather forecast, etc.
• Conduct Research with real-time actionable insights.

Financial Institutions

• Advertise products and services and monitor effectiveness of campaigns.
• Assess product life cycles/product health.
• Profile and appraise loan applicants.
• Monitor, recover loans, and send messages and reminders to customers (CRM)
• Track mobile bankers and loan officers in collections, monitoring and recovery of loans.
• Tailor-made features and actionable insights.

NGOs/Social Projects

• Send automatic and personalized text or voice alerts to larger groups of people
• Capture complex data and locations using GPS
• Monitor and manage activities of field officers and user groups.
• Conduct research and field analysis of projects with real-time user insights.
• Build high-performing teams with real-time feedback system that align your employees with your organization's goals.

Governments

• Gather immediate feedback from citizens through SMS, voice and email. Have a clearer idea of what is most important to your voters.
• Run and improve employee engagement to create a more efficient, engaged and productive workforce.
• Design and distribute information to enlighten citizens on issues of public interest - like education, agriculture, health, etc.
• Track public perceptions about your government.
• Improve government and community relations.

For more information about this powerful tool, visit https://www.mergdata.com/

This news item is part of a Partner Spotlight on Farmerline (4-11 November). Each week, the GFAR Secretariat is turning the spotlight on the work and collective actions of Partners in GFAR who share in our mission to strengthen and transform agri-food research and innovation systems globally. For more information on the Partners in GFAR, and to become a Partner, click here!